Sweden’s gender-neutral toy catalog (read: girls with Nerf guns and boys with dollhouses)

melancholywise:

A new Swedish toy catalogue has reversed the traditional gender roles by showing Spiderman pushing a pram, and a young girl riding a toy racecar.

Kaj Wiberg is the CEO of the company behind the catalogue, “Leklust”, and claims that it is time to move forward from old-fashioned gender restrictions.

“Gender roles are an outdated thing,” he told Metro newspaper.

I thought you guys might like this.

Rest of the story can be found here.

Remember Riley, the little marketing whiz, who went on a very valid rant about how lame gender roles are in marketing tactics? She’ll be so proud when she sees this!

(via queerencia-deactivated20130103)